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Top 3 Applications of AR/VR in eCommerce

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One of the major concerns of the eCommerce store is they lack the try-on experience. For instance, if you like a dress in a brick-and-mortar store, you can easily try it in the changing room. But what if you want to try on a dress from an eCommerce shop? That’s where augmented reality in eCommerce comes into play!

Gone is the time when you have to wait for days to get your product and try it in reality. Thanks to the robust AR/VR technology, you can easily check what a certain product will look like in reality, even when you purchase it from an online eCommerce store. 

From furniture stores to fashion giants, every company today is adopting smart AR technology to enhance their online retail stores. In fact, the market for augmented reality eCommerce crossed the $30 billion mark in 2021. The market is further expected to reach $300 billion by 2024. (Source: Statista)

But, how the augmented reality commerce is becoming the next big thing in the online retail sector? Well, let’s check it out!

Here are the top three prominent applications of AR/VR in the eCommerce industry. 

  1. Virtual Try-On

The first and foremost application of augmented reality in eCommerce is virtual try-on. Lately, you might have seen that many eCommerce giants are offering the try and buy option to their customers. That’s all due to the presence of smart AR tools.

Today, the users can seamlessly try on new clothes, cosmetic brands, or even furniture while sitting at home. They can see how a certain product will look at their home or on themselves in real life. Upon satisfaction, they can make a purchase.

Many brands like Wannaby & Warby Parker, Dulux Paint, and Sephora use AR to lure new customers in eCommerce. 

  1. Brand Promotion

Apart from virtual try-on, many eCommerce brands also leverage AR in eCommerce to promote their brand. They are leveraging the brilliant concept of social media marketing and augmented reality tools to expand their brand’s reach.

For instance, Sugar Cosmetics, a pioneer of the beauty industry, lately launched an Instagram campaign of different shades of lipsticks. The customers can spin the wheel, and whichever color stops at the same color is applied to the user’s lip on the app. 

In such a way, the brand also gets promoted, and the customers can see how a certain product or color will look on them.  

  1. Interactive User Manuals

Last but not least, we have interactive user manuals as a robust application of augmented reality in eCommerce. It is often seen that the customers might need so e prior learning before using a specific type of product. A mere piece of paper cannot solve their problems in such a case. Enters AR in eCommerce!

Today, many brands are actively using engaging AR technology to enhance their user manuals. They use smart video content to deliver accurate product information to their users. The users can see how a certain thing will work and what its benefits are for them. 

Where to Learn More?

So, that was everything about AR in eCommerce. If you wish to learn more about it, we at Research Reports Hub could be your perfect research partner. As a leading market research company, our main goal is to offer you in-depth market analytics that can help you scale your business operations. We have experts that use advanced tools to generate insights beneficial for your business.
Whether you are from healthcare, fintech, agriculture, retail, or even the energy sector, we can always deliver accurate insights matching your needs. You can book a free 30-min consultation to resolve all your concerns.

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